Users, information consumers, and information service agencies from the marketing perspective
نویسندگان
چکیده
منابع مشابه
“Gamification” from the perspective of service marketing
The developments in game industry and service design have led to an increased use of so-called game mechanics to drive customer retention and engagement outside the realm of, what can traditionally be seen as, games. This act of enhancing services with game-like features has largely been coined as „gamification‟. The phenomenon has been thus far discussed atomically, without ties to existing li...
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The process of collection development, collection generating and obtaining information is of basic debates in libraries and information centers which a lot of articles have been written about the methods of collection development of information as well as the application of information technology, accordingly, to this day. This article, as opposed to other articles, which are about the prevaili...
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ژورنال
عنوان ژورنال: Transinformação
سال: 2017
ISSN: 2318-0889,0103-3786
DOI: 10.1590/2318-08892017000100004